Porsche Cookie Policy
Scope
This cookie policy is supplementary to the general privacy policy for our website and describes the type, scope, purposes and legal bases as well as possible contradictions in data processing with cookies. In all other respects, the general data protection declaration for our website applies to all further information. Valid from 25.05.18
What are cookies?
In order to offer you a comprehensive range of functions, to make the use more convenient and to optimise our offers, we use so-called "cookies". Cookies are small files that are stored on your terminal device with the help of your internet browser.
Categories of cookies
We use cookies for different purposes and with different functions. We differentiate between whether the cookie is technically absolutely necessary (technical necessity), how long it is stored and used (storage period) and whether it was set by our website itself or by third parties and by which provider of this cookie (cookie provider).
Technical necessity
Technically necessary cookies: We use certain cookies because they are imperative for our website and its functions to function properly. These cookies are automatically set when you visit our website or a specific function unless you have prevented cookies from being set by your browser settings.
Technically not absolutely necessary cookies: On the other hand, not absolutely necessary cookies are set, for example, to improve the comfort and performance of our website or to save certain settings made by you. We also use technically not absolutely necessary cookies to determine the frequency of use of certain areas of our website so that we can tailor these more specifically to your needs in the future. We do not store any cookies that are not technically necessary until you have confirmed by clicking on the appropriate field that you have read our cookie notice and continue to use our website.
Storage duration
Session cookies: Most cookies are only required for the duration of your current access or session and are deleted or lose their validity as soon as you leave our website or your current session expires (so-called "session cookies"). Session cookies are used, for example, to retain certain information such as your registration for our website during your session.
Permanent cookies: Cookies are stored only sporadically over a longer period of time, for example in order to recognise you at a later point in time when you visit our website again and to be able to call up stored settings. This allows you to access our website faster or more conveniently, for example, or you do not have to make certain settings such as your chosen language again. Permanent cookies are automatically deleted after a predefined period of time when you visit the page or domain from which the cookie was set.
Flow cookies: These cookies are used for the communication between different internal Porsche servers. They are set at the beginning of a user interaction and deleted after its completion. Flow cookies receive a unique identification number during the interaction, which, however, does not allow any conclusions to be drawn about the actual customer or user.
Cookie providers
Third-party cookies: So-called "third-party cookies" are set and used by other sites or websites, for example by providers of web analysis tools. Further information on web analysis tools and range measurement can be found in the course of this policy. Third-party providers may also use cookies to display advertisements or to integrate content from social networks such as social plug-ins.
Use of cookies for web analysis and range measurement
We use Google Analytics, a web analysis service of Google Inc. "("Google"). Google Analytics uses third-party cookies to identify the frequency of certain areas of usage from our website and preferences. The information generated by the cookie about your use of our website (including your shortened IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf and on the basis of a contract for order processing, to evaluate your use of our website, to compile reports on the website activities for us and to provide further services associated with the use of the service and the internet. The legal basis for the use of Google Analytics is Art. 6 Section 1 s) GDPR.
Deletion and objection to the use of cookies
Acceptance of cookies when using our website is not mandatory; if you do not want cookies to be stored on your end device, you can deactivate the corresponding option in your browser's system settings. You can delete saved cookies at any time in the system settings of your browser. If you do not accept cookies, however, this can lead to functional restrictions of our offers.
In addition, you can disable the use of Google Analytics cookies using a browser add-on if you object to the website analysis. You can download it here: tools.google.com/dlpage/gaoptout.
As a result so-called "opt-out" information is stored on your end device, which serves to assign your deactivation of Google Analytics. Please note that such opt-out information only leads to Google Analytics being deactivated for the terminal and the browser from which it was set. You may also need to set them again if you delete cookies from your device. As an alternative to the browser add-on, for example on mobile devices, you can also prevent Google Analytics from capturing cookies by clicking on the following link. An opt-out cookie will then be set to prevent future collection of your data. The opt-out cookie only applies to the browser used when setting and only to our website and is stored on your end device. If you delete the cookies in your browser, you must set the opt-out cookie again.
You can also activate the "Do not track" function in your end device. If this function is activated, your device informs the respective service that you do not want to be tracked.
In particular, the following cookies may be stored when you visit our website:
| Name of the Cookie | Technical necessity | Cookie-Typ | Storage duration | Cookie provider | Purpose of use and interest | Legal basis |
|---|---|---|---|---|---|---|
| fe_typo_user | yes | Session | Session | Porsche Leipzig GmbH | Session Cookie | Art. 6 Abs. 1 a) GDPR |
| cookieconsent_status | yes | Permanent | 1 year | Porsche Leipzig GmbH | Status of this cookie notice | Art. 6 Abs. 1 a) GDPR |
| cookieconsent_preference | yes | Permanent | 1 year | Porsche Leipzig GmbH | Preferences for cookie usage on this site | Art. 6 Abs. 1 a) GDPR |
| cookieconsent_date | yes | Permanent | 1 year | Porsche Leipzig GmbH | Date of consent / Change of preferences | Art. 6 Abs. 1 a) GDPR |
| embedding_preset | yes | Permanent | 1 year | Porsche Leipzig GmbH | Preferences for embedding of third party content | Art. 6 Abs. 1 a) GDPR |
| covidRead | yes | Session | Session | Porsche Leipzig GmbH | Settings for displaying the Covid popup. | Art. 6 Abs. 1 a) GDPR |
| notificationRead | yes | Session | Session | Porsche Leipzig GmbH | Settings for displaying an information banner. | Art. 6 Abs. 1 a) GDPR |
| Auth0 | yes | Session | Session | Porsche Leipzig GmbH | This is an authentication service that is used to log in with the Porsche ID. | Art. 6 Abs. 1 a) GDPR |
| _ga | no | Permanent | 2 years | Google Analytics | Used to distinguish users | Art. 6 Abs. 1 a) GDPR |
| _gid | no | Permanent | 1 day | Google Analytics | Used to distinguish users | Art. 6 Abs. 1 a) GDPR |
| _gat_UA-<id>, _gat_gtag_UA-<id> | no | Permanent | 1 Min | Google Analytics | Used to throttle request rate | Art. 6 Abs. 1 a) GDPR |
| fr | no | Permanent | 3 months | Used to deliver, measure and improve the relevancy of ads | Art. 6 Abs. 1 a) GDPR | |
| _fbp | no | Permanent | 3 months | Identifies browsers for the purposes of providing advertising and site analytics services | Art. 6 Abs. 1 a) GDPR | |
| c_user, xs | no | Permanent | 3 months | User authentication for facebook.com | Art. 6 Abs. 1 a) GDPR | |
| sb, dbln, datr | no | Permanent | 2 years | Security, site and product integrity | Art. 6 Abs. 1 a) GDPR | |
| presence | no | Session | Session | Meta Products, Site features and services | Art. 6 Abs. 1 a) GDPR | |
| dpr, wd | no | Permanent | 1 week | Performance | Art. 6 Abs. 1 a) GDPR | |
| _fbc, _fbp | no | Permanent | 3 months | Personalise content (including ads), measure ads, produce analytics and provide a safer experience | Art. 6 Abs. 1 a) GDPR |
